HBRs 10 Must Reads On Strategic Marketin

Bol

NEW from the bestselling HBR"s 10 Must Reads series.Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We"ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:• Figure out what business you"re really in• Create products that perform the jobs people need to get done• Get a bird"s-eye view of your brand"s strengths and weaknesses• Tap a market that"s larger than China and India combined• Deliver superior value to your B2B customers• End the war between sales and marketingLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR"s 10 Must Reads: The EssentialsHBR"s 10 Must Reads on CommunicationHBR"s 10 Must Reads on CollaborationHBR"s 10 Must Reads on InnovationHBR"s 10 Must Reads on LeadershipHBR"s 10 Must Reads on Making Smart DecisionsHBR"s 10 Must Reads on Managing YourselfHBR"s 10 Must Reads on Teams

Stumpel

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Amazon

Pages: 224, Edition: 1, Paperback, Harvard Business Review Press

Fnac

Collectif (Auteur) - Verschenen op 05/03/2013 bij Harvard Press