West of Eden
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''Frank Rose has written the book on Apple Computer and the entire Silicon Valley phenomenon.'' ---Kevin Starr, author of Americans and the California DreamIt seems unthinkable today---but more than two decades ago, when personal computers were still new and everybody listened to music on a Walkman. Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he'd built.Apple was the archetype of a New Age in American business, a company started in a garage by two California whiz kids who took as their emblem the ''perfect fruit,'' the symbol of knowledge since the Garden of Eden. Yet it was quickly evolving into the Fortune 500 corporation that would drive out its founders and replace them with a pin-striped East Coast marketing executive.West of Eden---first published in 1989, now updated with a new introduction that connects the events of a quarter-century ago to the present---tells how Jobs lured John Seulley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. High-level power struggles, executive paranoia, corporate intrigue---these were far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It is a story of America in the `80s, when computers seemed as much a threat as a promise, when conformity ruled in the corporate suites, when a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.''A bracing keyhole view of a swarm of rich, talented people frequently at each others' throats.'' --- San Francisco Chronicle Book Review''Best book on the Seulley era.'' ---John Markoff. New York Times
Beschrijving
(2)
''Frank Rose has written the book on Apple Computer and the entire Silicon Valley phenomenon.'' ---Kevin Starr, author of Americans and the California DreamIt seems unthinkable today---but more than two decades ago, when personal computers were still new and everybody listened to music on a Walkman. Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he'd built.Apple was the archetype of a New Age in American business, a company started in a garage by two California whiz kids who took as their emblem the ''perfect fruit,'' the symbol of knowledge since the Garden of Eden. Yet it was quickly evolving into the Fortune 500 corporation that would drive out its founders and replace them with a pin-striped East Coast marketing executive.West of Eden---first published in 1989, now updated with a new introduction that connects the events of a quarter-century ago to the present---tells how Jobs lured John Seulley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. High-level power struggles, executive paranoia, corporate intrigue---these were far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It is a story of America in the `80s, when computers seemed as much a threat as a promise, when conformity ruled in the corporate suites, when a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.''A bracing keyhole view of a swarm of rich, talented people frequently at each others' throats.'' --- San Francisco Chronicle Book Review''Best book on the Seulley era.'' ---John Markoff. New York Times
AmazonPages: 374, Paperback, Stuyvesant Street Press
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