Visual merchandising and in store brand equity

Name: Visual merchandising and in store brand equity
SKU: ef5552639ff22406c3f29b3d5b1e7cd6
Price: 30.3 EUR
Availability: InStock

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Bol

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30,30

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	30,30	Naar shop
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Bol Where megacities shape destinies, the future is written in the paradoxes of urban life— where innovation, identity, and resilience collide in the laboratories of the world' s great cities. From Jakarta' s explosive growth to the quiet pride of Matera, this is a journey through nine cities at the crossroads of transformation. Paolo Verri, a seasoned " urban practitioner," brings decades of firsthand experience to stories of places that have reimagined themselves— sometimes through crisis, sometimes through celebration. Cities aren' t just backdrops— they' re restless organisms, testing new social models, wrestling with gentrification, and forging unexpected alliances across continents. Here, the " fifteen-minute city," smart citizenship, and cultural policy aren' t buzzwords— they' re survival strategies. Through vivid accounts of Barcelona' s Olympic reinvention, Pittsburgh' s leap from steel to biotech, and Wroclaw' s bet on youth and knowledge, the book reveals how urban paradoxes— success and decline, openness and conflict— fuel both innovation and unrest. You' ll find real lessons in sustainability, place branding, and the creative economy, but also a candid reflection: no city ever truly " arrives." Instead, each is a tortoise, always moving, never finished, forever outpacing the citizen Achilles who chases it. For anyone fascinated by urban planning, postindustrial revival, or the messy, beautiful business of building cities for the future, these pages are a map to what comes next.

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Beschrijving (1)

Where megacities shape destinies, the future is written in the paradoxes of urban life— where innovation, identity, and resilience collide in the laboratories of the world' s great cities. From Jakarta' s explosive growth to the quiet pride of Matera, this is a journey through nine cities at the crossroads of transformation. Paolo Verri, a seasoned " urban practitioner," brings decades of firsthand experience to stories of places that have reimagined themselves— sometimes through crisis, sometimes through celebration. Cities aren' t just backdrops— they' re restless organisms, testing new social models, wrestling with gentrification, and forging unexpected alliances across continents. Here, the " fifteen-minute city," smart citizenship, and cultural policy aren' t buzzwords— they' re survival strategies. Through vivid accounts of Barcelona' s Olympic reinvention, Pittsburgh' s leap from steel to biotech, and Wroclaw' s bet on youth and knowledge, the book reveals how urban paradoxes— success and decline, openness and conflict— fuel both innovation and unrest. You' ll find real lessons in sustainability, place branding, and the creative economy, but also a candid reflection: no city ever truly " arrives." Instead, each is a tortoise, always moving, never finished, forever outpacing the citizen Achilles who chases it. For anyone fascinated by urban planning, postindustrial revival, or the messy, beautiful business of building cities for the future, these pages are a map to what comes next.

Lees meer