the Private Life of Brain

Bol Partner

An internationally acclaimed neuroscientist and author presents a bold new theory about how our minds are made Celebrated neuroscientist and critically acclaimed science author, Susan A. Greenfield reveals why emotions are the very foundation upon which brains build unique minds out of individuals' life experiences. Dr. Greenfield affords readers a brain-scientist's-eye-view of the intricate dance of emotions and cognitive abilities that gives rise to consciousness and creates the unique sense of self that we all feel. Along the way, she also provides fascinating answers to such riddles as How do brains think? How do anatomically identical brains give rise to unique selves? , and Why do some drugs make us ecstatic while other make us miserable? Susan A. Greenfield, PhD (London, UK), is Director of the Royal Institution, which was established by the British Crown to promote the public communication of science. She is also a Fellow of Lincoln College, Oxford University, where she runs conducts research into synaptic pharmacology, and into the causes of Alzheimer's disease. She was the first woman to be invited to give the prestigious Royal Institution Christmas Lecture that is broadcast live every year on the BBC.

Bol

What is happening in the brain when we drink too much alcohol, get high on ecstasy or experience road rage? Emotion, says internationally acclaimed neuroscientist Susan Greenfield, is the building block of consciousness. As our minds develop we create a personalized inner world based on our experiences. But during periods of intense emotion, such as anger, fear or euphoria, we can literally lose our mind, returning to the mental state we experienced as infants. Challenging many preconceived notions, Susan Greenfield's groundbreaking book seeks to answer one of science's most enduring mysteries: how our unique sense of self is created.