The Platform Business Navigator

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8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation. 7 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Even if you don't have a platform business, you can learn from and harness these opportunities. The Platform Business Navigator will show you how. This is your practical toolkit with 88 patterns to help you ideate, design, monetize, scale, and manage platforms in your organisation. Suitable for entrepreneurs, executives, product managers, and business leaders, you can learn from more than 200 company examples to maximise value in your business. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper. “A great source of inspiration and an actionable toolkit to rethink your business.” Dr. Tanja Rückert, CDO & member of the board of management of Bosch Group “I highly recommend this for teams and leaders who wish to understand platform business and make changes in their organizations.” Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Fellow, MIT Initiative on the Digital Economy; co-author of Platform Revolution Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers. Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works. Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

Amazon

Pages: 296, Edition: 1, Paperback, Pearson