The Future of Service Post COVID 19 Pandemic Volume 2

Kijk voor de meest actuele informatie over COVID-19 op de website van het RIVM. This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing service work and workers and service experiences during and after the COVID-19 pandemic in 2020 particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods such as untact marketing untact service telecommuting alternative work arrangements job crafting and new work skills a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.