Bol Partner

Successful Marketing Strategies for High Tech Firms

Name: Successful Marketing Strategies for High Tech Firms
SKU: f45d48ebebe13976903ae640fce287d9
Price: 11.98 EUR
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Bol Partner The latest edition includes new case studies about how giants such as Yahoo, IBM, Nokia, and eBay came out of the high-tech meltdown as stronger and more competitive companies. The intended audience is marketing professionals at any level who need to understand the tech realm. Viardot teaches at Cer This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

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The latest edition includes new case studies about how giants such as Yahoo, IBM, Nokia, and eBay came out of the high-tech meltdown as stronger and more competitive companies. The intended audience is marketing professionals at any level who need to understand the tech realm. Viardot teaches at Cer This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Lees meer