Strategies for High Tech Firms
Prijzen vanaf
81,99
Uitgelicht
|
81,99 |
Naar shop
|
| VERGELIJK ALLE AANBIEDERS (1) | ||
Beschrijving
Bol
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Vergelijk aanbieders (1)
Shop
Prijs
Verzendkosten
Totale prijs
Beschrijving
(1)
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Productspecificaties
| EAN |
|
|---|---|
| Maat |
|
Prijshistorie
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
Uitgelichte Keuze
81,99
