Products that last

Products that last starts where most books on product development end. From the perspective of designers and entrepeneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product's afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need framing. Products that last offers readers an innovative and practical methodology to unravel a product's afterlife and systematically scrutinize it for new opportunities it introduces us to business models that benefit from the opportunities offered by a much longer product life.