Pricing
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Selling prices… How to fix them? How to change them? How to adjust them? What is price differentiation and how to take advantage of it? What is revenue management? And how to use Dynamic pricing in the modern business world where… there are no prices any more (in the classic meaning of this world)?All precise answers and 10 business cases - discussed and illustrated.Table of content:1. Price and quality2. Strategic meaning of the selling price3. Fixing prices: general rules4. Demand curve5. Practice of defining prices by classic methods6. Changing prices in time7. Discounts8. Prices fine adjustment9. Conjoint analysis10. Differentiation of prices11. Yield (revenue) management12. Capacity reservation13. Dynamic pricing14. Appendix: computer methods (example)15. Index
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Selling prices… How to fix them? How to change them? How to adjust them? What is price differentiation and how to take advantage of it? What is revenue management? And how to use Dynamic pricing in the modern business world where… there are no prices any more (in the classic meaning of this world)?All precise answers and 10 business cases - discussed and illustrated.Table of content:1. Price and quality2. Strategic meaning of the selling price3. Fixing prices: general rules4. Demand curve5. Practice of defining prices by classic methods6. Changing prices in time7. Discounts8. Prices fine adjustment9. Conjoint analysis10. Differentiation of prices11. Yield (revenue) management12. Capacity reservation13. Dynamic pricing14. Appendix: computer methods (example)15. Index
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