PRAGMATICS AND TRANSLATION

Pragmatics and Translation is a comprehensive textbook that bridges the gap between pragmatic theory and translation practice. Designed for advanced translation students and professionals, this volume explores how meaning is shaped by context, culture, and communicative intent-and how translators can effectively convey speech acts, implicatures, politeness, and cultural nuances across languages. Drawing on key pragmatic frameworks-Speech Act Theory, Grice's Cooperative Principle, Relevance Theory, Politeness Theory, and Adaptation Theory-the book offers practical strategies for achieving pragmatic equivalence in literary, audiovisual, legal, political, and advertising translation. With abundant English-Chinese examples, case studies, and exercises, it also addresses emerging topics such as AI-assisted translation and prompt engineering. An essential resource for developing culturally confident, ethically aware translators equipped for the challenges of cross-cultural communication in the 21st century.