Opinion and Behaviour survey Using a Questionnaire: simple, practical, scientific guide to conducting questionnaire

Questionnaire surveys remain one of the most widely used tools for understanding opinions, attitudes, behaviours, and experiences across academic, professional, and organisational settings. This book provides a comprehensive and practical guide to the entire survey research process, from defining objectives, selecting an appropriate methodology, sampling, and questionnaire design to data collection, coding, validation, statistical analysis, interpretation, and the preparation of the final report. Combining statistical principles with practical examples and applications, it guides the reader through both the conceptual foundations and the decisions encountered in real survey research. Particular attention is given to reliability and validity, sampling and non-response, descriptive and inferential statistical methods, data quality, ethical considerations, and the responsible interpretation of findings. Designed for students, researchers, educators, and professionals, the book aims to serve both as an introduction to questionnaire-based research and as a practical reference that can be consulted at each stage of a survey project.