OPINION and BEHAVIOUR survey USING a QUESTIONNAIRE: simple, practical, scientific guide to conducting questionnaire

Questionnaire surveys remain one of the most widely used tools for understanding opinions, attitudes, behaviours, and experiences across academic, professional, and organisational settings.Opinion and Behaviour Survey Using a Questionnaire provides a comprehensive, practical, and scientifically grounded guide to the entire questionnaire survey process. It takes the reader step by step from defining research objectives and selecting an appropriate methodology to sampling, questionnaire design, data collection, coding, validation, statistical analysis, interpretation of results, and preparation of the final report.Combining statistical principles with practical examples and applications, the book explains both the conceptual foundations of survey research and the decisions researchers encounter when conducting a real study. Particular attention is given to sampling methods and sample size, questionnaire construction, reliability and validity, response and non-response, data quality, descriptive and inferential statistical methods, ethical considerations, and the responsible interpretation and presentation of findings.The book is designed to make questionnaire-based research accessible without sacrificing scientific rigour. Statistical concepts and procedures are presented in a clear and practical manner, enabling readers not only to understand how survey data are analysed but also to appreciate why particular methodological and statistical choices are made.Designed for students, researchers, educators, and professionals, this book can be used both as an introduction to questionnaire survey research and as a practical reference throughout the different stages of a survey project-from the initial research question to the final report.