Bol Partner

New Products Management

Name: New Products Management
SKU: 3b7549283539fd757470c08a4d3e4a2c
Price: 20 EUR
Availability: InStock

1/1

Bol Partner

Prijzen vanaf

20,00

Uitgelicht

	20,00	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol Partner Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

gebruikt € 20,00 Gratis verzending

Beschrijving (1)

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Lees meer