Portfolio Management For New Products

A powerful new approach to maximizing the value of your companys product development projects.. In Portfolio Management for New Products , Cooper, Edgett, and Kleinschmidt take the guess-work out of R&D, offering a rigorous analytical and practical approach to managing the portfolio of projects as you would a financial portfolioinvesting for maximum long-term growth.A variety of trade and professional books tackle the issue of successful R&D management and product development. This book is the most comprehensive treatment of product portfolio management, an approach that is gaining popularity in both professional an research communities. In todays business climate, where speed-to-market is paramount and theres no margin for error, companies who fail to excel at new products stand no chance of survival. Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products. In Portfolio Management for New Products , the authors present a rigorous and practical approach to managing a companys product portfolio as you would a financial portfolioinvesting for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise. Portfolio Management for New Products , is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings those products to market. This book clarifies the decision-making process, demystifies R&D, and puts corporations on track to understanding and developing the strategies necessary to succeed in the highly competitive and volatile world of product development.