Myth, Magic & Marketing

Bol

An essential book for anyone seeking to create better marketing strategies and more effective promotion. Myth, Magic and Marketing provides insight, advice, and perspective neccessary to most successfully brand and market your products. Learn how master marketers entice consumers to buy new products by appealing to their unconscious craving for "magical" solutions to life's problems. This approach works for any product, whether aimed at consumers, professionals, or the B2B marketplace. And you'll discover how, from its earliest days, advertising has leveraged universal messages to forge unbreakable brand loyalty. The challenge facing marketers is not only to tell the truth about a product, but also "to make the truth sound true." In 1905, one of John Wanamaker's display managers wrote, "People do not buy the thing, they buy the effect." Today brands are about self-definition. What does that smart phone say about who YOU are? Written in a breezy unpretentious style, this is one of those slender books that can transform careers, and create fortunes.

Amazon

Pages: 150, Paperback, Zolexa Publishing