Managing for Innovation

Using the techniques developed by Mindmix, this book aims to stimulate a spirit of innovation within companies as well as suggesting practical steps which are designed to promote positive change. It shows how the organization of a company can promote or inhibit creative input from employees, and also points out the pitfalls that may undo potentially good ideas in their implementation.;Clear guidelines are presented on: how to find new ideas; how to overcome barriers to innovation and bias against the creative approach; and what to do with the ideas once you have htem, from screening and evaluation through to implementation.;First published in 1991, this edition is completely revised and updated, including the results of new research and current developments and psychological theory.