Introduction to Behavioral Research Methods

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Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. Discussion of methodological topics accompanied by a basic introduction to statistical concepts so that the reader will understand the intimate link between design and analysis. The four basic approaches to behavioral research: descriptive research, correlational research, experimental research and quasi-experimental research; Elementary statistical analysis, including t-tests, ANOVA, and correlation; Research ethics and scientific writing. Anyone interested in Research Methods in Psychology.

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Taking into consideration the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data.