Creative Marketing Communications
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Bol Partner
Substantially revised and updated, the third edition of this popular book is a goldmine of Creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:
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Bol Partner
Substantially revised and updated, the third edition of this popular book is a goldmine of Creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:
Beschrijving
(2)
Bol Partner
Substantially revised and updated, the third edition of this popular book is a goldmine of Creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:
AmazonPages: 288, Edition: 3, Paperback, Kogan Page Ltd
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