Your SEO Guide: Search Engine Optimization in the Age of AI

Learn SEO, AEO and GEO, the skills you need in 2026, as Google's AI Overviews, AI Mode, and AI Search platforms (ChatGPT, Claude AI, Perplexity) reshape how people search and find information online. Textbook like, but practical: 10 Modules, 50+ Units, Case Studies and Practical Activities. Written for marketing professionals, website owners, university and college students, corporate training programs, and self-study learners; from beginners to experienced digital marketers. Your SEO Guide provides a foundation that will remain valuable as search continues to evolve. Your SEO Guide: Search Engine Optimization in the Age of AI is a complete, practical guide for the era of new Google Search: AI Overviews, AI Mode, and generative AI platforms. Across 10 structured Modules, you will learn the foundations of SEO alongside AIO (AI Overviews optimization) and GEO (Generative Engine Optimization), understanding how to rank, how to be found, cited, and trusted by both traditional search engines and AI-generated answers. Inside, you'll find: - clear explanations of SEO and GEO, and how they work together rather than compete- practical coverage of technical SEO, keyword research, on-page optimization, content strategy, and off-page authority- AI Era Spotlight sections in every module, connecting core SEO principles to AI search, AI Overviews, and AI Mode- real-world case studies and practical activities for hands-on application- key terms, further reading, and a full glossary for reference and revision

Pages: 226, Paperback, Independently published