Women and Media

Explores key issues of the gender-media relation. This work provides fresh insights into how gender is implicated in media industries. It address key issues of the gender-media relation, from an analysis of news media's coverage of women politicians, to the marketing of 'girl power', to strategizing for equality in newsrooms. In the last few decades, feminist media scholars have been active in revealing the complex ways in which the gender–media relation is played out in production, consumption, and reception. From an analysis of news media’s coverage of women politicians, through the marketing of "girl power", to strategizing for equality in newsrooms, Women and Media: International Perspectives provides important insights into how gender is integrated in media industries. Bringing together original essays by international scholars that explore key concerns between gender and media, Women and Media conveys the dynamism of this issue. Importantly, the theme that runs through the volume – and which serves to unify these otherwise diverse articles – is that media have the potential both to reinforce the status quo in power arrangements in society and to contribute to new, more egalitarian ones. An ideal teaching tool for students, this lively volume includes part-section overviews, bibliographies, key terms, discussion questions, and an introduction by the editors that carefully maps the contours of the international struggle between feminists and the media. Comprised of original research in diverse genres and medias, Women and Media: International Perspectives brings together eight international scholars to explore key issues of the gender-media relation. Provides important insights into how gender is implicated in media industries. Address key issues of the gender-media relation, from an analysis of news media’s coverage of women politicians, to the marketing of ‘girl power’, to strategizing for equality in newsrooms. Highlights the theme that media have the potential both to reinforce the status quo in power arrangements in society but also to contribute to new, more egalitarian ones. Includes an introduction by the editors that carefully maps the contours of the international struggle between feminists and the media, section overviews, bibliographies, key terms, and discussion questions.