Why We Never Feel Rich: the Psychology of Enough, Status, Spending, and Endless Chase for More

Why does having more so often fail to make us feel richer? A higher income, a better home, a newer car, another promotion-each can feel satisfying for a while. Then the feeling fades, expectations rise, and the finish line moves again. Why We Never Feel Rich explores the psychology behind this endless pursuit of more. Drawing on psychological research and relatable examples, Abdellatif Rachidi examines how adaptation, social comparison, status, lifestyle inflation, scarcity, identity, debt, and the value of time shape the way we experience money. This is not a book about getting rich quickly or finding the perfect investment. It is about understanding why "enough" can remain elusive even as our circumstances improve. Inside, you will explore why more money can quickly become normal, how comparison changes what feels sufficient, why visible wealth can be surprisingly expensive, how lifestyle inflation quietly absorbs progress, and why time, autonomy, and intentional spending can matter as much as appearances. The goal is not to stop wanting a better life. It is to build one in which progress no longer requires an endlessly moving finish line. More can improve your life. Enough can change how you experience it.