Where Value Hides

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. Why do some companies far outperform their peers? Why do some growth strategies produce dramatically better results than others? Are there patterns that can be gleaned from these successes? Stuart Jackson answers these critical questions in Where Value Hides and reveals what makes some companies succeed beyond expectations while others founder despite tremendous opportunity. Where Value Hides introduces Jackson's concept of "Strategic Market Position" (SMP), which combines principles of customer preference, producer economics, and corporate finance to construct an accurate picture of a company's opportunities. SMP helps business leaders redefine their markets, assess their actual and potential value, and question the assumptions that lead to potentially misguided growth strategies. Where Value Hides shows you how to uncover your company's SMP and explains how it directly impacts company profitability. Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains how best to collect key data and develop insights to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business suffering from stagnant growth and tap into hidden yet profitable opportunities. Using his real-life experiences at L.E.K., Jackson shows how SMP makes business success more predictable and transparent. With SMP, you'll have the insight to make larger contributions to your firm's success, whatever your role. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will show how you can draw on SMP to create clarity around essential business issues, make critical decisions with confidence, and successfully manage for growth. Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

E.Stuart Jackson (Auteur) - Verschenen op 01/12/2006 bij John Wiley & Sons Inc.