What Is It For? Fifa
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A wide-ranging look at football’s powerful but controversial governing body. Football is the world’s most popular sport and truly a global phenomenon. As a result, it attracts huge sums of money from its advertisers, sponsors and broadcasters, much of which flows to FIFA, the sport’s international governing body. So, given its decidedly chequered history, the question of what FIFA is for is crucial to the game’s future. Examining the organisation’s successes such as the explosion of interest in the women’s game, alongside its failures and continuing crises over corruption and ethics, Alan Tomlinson asks: what will it take for FIFA to genuinely live up to its own mission of integrity, fair play and accessibility?
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A wide-ranging look at football’s powerful but controversial governing body. Football is the world’s most popular sport and truly a global phenomenon. As a result, it attracts huge sums of money from its advertisers, sponsors and broadcasters, much of which flows to FIFA, the sport’s international governing body. So, given its decidedly chequered history, the question of what FIFA is for is crucial to the game’s future. Examining the organisation’s successes such as the explosion of interest in the women’s game, alongside its failures and continuing crises over corruption and ethics, Alan Tomlinson asks: what will it take for FIFA to genuinely live up to its own mission of integrity, fair play and accessibility?
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