Valuable and Visible

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PRAISE FOR VALUABLE & VISIBLE “A gifted educator and thought leader, Vanessa Errecarte transforms personal branding into a discipline rooted in purpose and generosity. Her service-first approach to personal branding provides readers with an authentic, practical and empowering guide to sharing their expertise with the world.”—GARY S. MAY, Chancellor, University of California, Davis “As a two-time Teacher of the Year, Vanessa Errecarte embodies a rare generosity and actionable wisdom that inspires her students every day. She is a true giver who helps others shine. Valuable & Visible is no exception as she redefines personal branding with remarkable impact and possibility for its readers.”—RAO UNNAVA, Dean, UC Davis Graduate School of Management “In today’s fast-paced digital-first world, where personal branding is no longer optional for professionals, Vanessa Errecarte brings a future-focused, innovative approach rooted in humanity rather than hype. Valuable & Visible reflects her unrelenting ingenuity and deep commitment to advancing the success of those she mentors.”—WARNER L. THOMAS, President and CEO, Sutter Health “Vanessa’s approach to personal branding feels like talking to that one friend who believes in you before you believe in yourself. Valuable & Visible helped me see that authenticity and service matter more than any algorithm. If you’re chasing your dreams while trying to stay true to who you are, this book will feel like a green light.” —KEVIN LEUNG, Survivor contestant, creator of @kev.fitness90, Meta professional “As an author, I know how easily visibility can feel like performance. Vanessa Errecarte’s Valuable & Visible grounded my ambition in purpose and service, and honestly, it changed the way I move through the world as a writer.”—JESSICA GUERRIERI, award-winning author of Between the Devil and the Deep Blue Sea and Both Can Be True “Vanessa helped me find the professional satisfaction I’d been longing for. Her guidance gave me clarity, confidence, and a way to serve others more powerfully. Valuable & Visible will undoubtedly do the same for readers, sparking a movement of genuine and generous thought leaders who package their gifts into meaningful, fulfilling impact.”—DR. LISA HORNICK, Optometrist, Speaker and Author “Yes, you can spread your message widely without getting dragged into the fetid swamp of ‘influencers.’ Valuable & Visible is packed with practical instructions and inspiring stories. Make it your first step on the way to doing well by doing good.”—JOSH BERNOFF, coauthor of five books including the social media bestseller Groundswell You’re tired. You’ve done everything right—and everyone else keeps getting chosen but you. If you feel overlooked and don’t know where to begin, Valuable & Visible gives you a clear, simple way to change that. Vanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them. This is where most advice gets it wrong: The real problem isn’t a lack of talent or ability, it’s that you aren’t memorable yet. In today’s AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required. Everyone says personal branding is about you. Everyone is wrong. The best brands don’t talk about themselves. They help people think more clearly. They simplify problems. They share what they know. Valuable & Visible helps you do the same. Inside, you’ll learn how to: Turn your expertise into ideas people remember and repeat. Share your thinking in a way that builds trust and credibility. Create visibility by helping others, not performing for them. Become known for a clear point of view that opens real doors. Create a pull effect to gain opportunities, clients, business and organizational growth, and more. This is a redefined personal branding method—one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.

Amazon

Pages: 272, Edition: 1, Hardcover, Wiley