Untapping Innovation

The first guide designed specifically to empower R&D professionals to bridge the gap between innovation and market success Innovating in R&D has never been more demanding. R&D teams are under increasing pressure to deliver faster, with fewer resources and higher commercial scrutiny. Yet even strong technical programs can stall or underperform in market without clear alignment between user needs, product design and business expectations. Untapping Innovation offers practical, flexible tools that help R&D teams make better decisions earlier, by reconnecting products with the people they’re designed for. Learn how to extract deeper user understanding, build robust Ideal Product Models, develop Minimum Viable Products and craft Product Stories that align R&D, marketing and leadership around what truly matters. Grounded in decades of hands-on experience inside global consumer goods organizations, Untapping Innovation helps R&D teams reduce rework, focus investment, accelerate time to market and translate technical excellence into products that succeed. Deirdre Walters, Sally Kemkers and Suzanne Allers met in R&D at Procter & Gamble. They founded Untapped Innovation in 2012 to help CPG giants develop break-through products and stories. Co-founders of the non-profit STEM Untapped, they are award-winning innovators, angel investors and regular speakers. Innovating in R&D is tougher than ever. R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don’t dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities. Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success. During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.

Pages: 276, Paperback, Practical Inspiration Publishing