Understanding Destination Image

Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time. Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time. Combining theoretical, empirical and practical perspectives, the book offers a comprehensive analysis of destination image from formation to management. Chapters explore image dissonances and challenges perception and representation. Camprubi addresses the cognitive, emotional, and sensory dimensions of tourist image, alongside the application of image strategies and market competition, highlighting a new conceptual analysis that advances this field of research. Understanding Destination Image is a valuable resource for scholars and students of tourism. Practitioners in tourism and destination management and marketing will benefit from the insights into the strategy behind destination marketing.