Trend Leader

Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: - What trends are and how forward-looking businesses use them - The key skills and behaviours shared by trend leaders - The six principles of trend leadership that will supercharge your career - How trend leaders at the world's most recognised brands drive change - Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool

Pages: 226, Paperback, Rethink Press