Transformational Strategy and Distinctive Competency

Why do some small and medium-sized enterprises turn disruption into lasting competitive advantage while others remain trapped in survival mode? Traditional strategy is no longer enough in an era shaped by artificial intelligence, economic volatility, digital acceleration, shifting customer expectations, and repeated global shocks. SMEs must do more than respond to change: they must develop the capability to transform continuously. Transformational Strategy and Distinctive Competency presents a powerful new perspective on how SMEs can renew their resources, leadership, knowledge, technology, partnerships, and business models without losing strategic direction. Drawing on systematic evidence from post-pandemic SME research, Itoro Abigeal Oyewobi integrates strategic innovation, dynamic capabilities, organizational learning, digital transformation, resilience, and ecosystem collaboration into a compelling framework for sustainable advantage. At the heart of the book is Transformational Capability Theory (TCT)-an original theory that explains how organizations interpret disruption, commit to transformation, orchestrate interdependent capabilities, and convert renewal into distinctive competence and adaptive value. The book combines rigorous scholarship with practical application, offering original models, diagnostic frameworks, measurable constructs, testable propositions, and an implementation roadmap for SME transformation. Essential reading for business leaders, entrepreneurs, consultants, policymakers, postgraduate students, and researchers, this book asks a decisive question: Is your organisation merely reacting to change-or becoming exceptionally capable of transforming itself?