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Tourism as a tool for public diplomacy
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Mexico has a wide range of resources to project its image around the world through high-impact public diplomacy strategies. Among them, tourism stands out as one of the most powerful tools. This book analyzes the application of public diplomacy through the promotion of Mexico's tourism abroad, taking Germany as a case study and analyzing the opportunities and challenges involved.
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Mexico has a wide range of resources to project its image around the world through high-impact public diplomacy strategies. Among them, tourism stands out as one of the most powerful tools. This book analyzes the application of public diplomacy through the promotion of Mexico's tourism abroad, taking Germany as a case study and analyzing the opportunities and challenges involved.
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