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Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.
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Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.
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Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.
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