Total Customer Value Management
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Bol Partner
Expands the realms and the understanding of Customer Value Management (CVM), and creates a management concept, that of Total Customer Value Management (Total CVM). This book illustrates how big companies in India, like Tata and Godrej, are embracing Total CVM to effect organizational transformation and change in business thinking.
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Expands the realms and the understanding of Customer Value Management (CVM), and creates a management concept, that of Total Customer Value Management (Total CVM). This book illustrates how big companies in India, like Tata and Godrej, are embracing Total CVM to effect organizational transformation and change in business thinking.
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