This Book Means Business

A practical, accessible handbook for anyone thinking about writing a book to build their business. ‘A great place to start on your journey to make a business book that matters.’ – Seth Godin ‘Practical, insightful and incredibly useful... guide for anyone looking to write a book that really works for their business.’ – Grace Marshall ‘This book is full of ideas that work: open it at any page and you’ll find something you can use.’ – Patrick Vlaskovits In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and how they work for the businesses behind them. This Book Means Business gives you access for the first time to the writing secrets of some of the world’s top business authors and shows you how to make their ideas and techniques work for you too. Writing a business book is about so much more than words on a screen: discover how to use the process of writing your book to develop your business, your platform, your network and even yourself. There’s no need to wait until your book is published for it to start transforming your business – it all starts here and now. Alison Jones, MA MBA, is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform. A veteran of the publishing industry, she worked for 25 years with companies such as Chambers, Oxford University Press and Macmillan. She is the host of The Extraordinary Business Book Club, a podcast and community for writers and readers of extraordinary business books.