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Innovation is not an option; it's a necessity. To survive and prosper in the 21st century, it's imperative that businesses find ways to bring great ideas to the surface and implement them - not just once, but continually. This book provides a unique and powerful strategy to achieve a change in how employees think and in the way that managers lead - a change in culture - that is both highly imaginative and brutally pragmatic, a manifesto for a new and innovative way of doing business.
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