The "Which?" Guide to Starting Your Own Business
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If you are planning to set up your own business, you need the best possible information on which to base your plans. This updated handbook aims to set you on the right track. It offers advice on: deciding which product or service to offer; raising the necessary finance; choosing the most appropriate way to set yourself up; the ins and outs of buying an established business; planning an effective marketing strategy; coping efficiently with accounts, the Inland Revenue and HM Customs and Excise; and getting the right insurance.
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If you are planning to set up your own business, you need the best possible information on which to base your plans. This updated handbook aims to set you on the right track. It offers advice on: deciding which product or service to offer; raising the necessary finance; choosing the most appropriate way to set yourself up; the ins and outs of buying an established business; planning an effective marketing strategy; coping efficiently with accounts, the Inland Revenue and HM Customs and Excise; and getting the right insurance.
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