Cognella Academic Publishing

The Unmanageable Marketing Manager

Name: The Unmanageable Marketing Manager
Brand: Cognella Academic Publishing
SKU: 79733bb38a079760fa36d5f6855179c9

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Bol Understand the evolving interplay between managers and customers in a diverse marketing landscape. The analysis reviews historical strategy theories and highlights a transformation from a manager-led approach to a balanced, cooperative dynamic where both sides contribute equally to market success. This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.

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Beschrijving (1)

Understand the evolving interplay between managers and customers in a diverse marketing landscape. The analysis reviews historical strategy theories and highlights a transformation from a manager-led approach to a balanced, cooperative dynamic where both sides contribute equally to market success. This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.

Lees meer