The Salesperson's Guide to Storytelling

Every person selling a product or service is looking for an edge. That edge is storytelling. Adding great storytelling to your toolbox will make whatever you're selling more interesting, compelling, and improve differentiation. In these ten chapters you'll learn how to improve your sales meetings and materials by using full-scale stories and quick-hitting story elements. HOW WILL IT HELP YOU SELL MORE? - Learn a repeatable process and structure to create any compelling story.- How to immediately capture attention using INTRIGUE stories that are uniquely yours.- Using customer stories that focus on your champion as a hero.- How to close meetings and presentations that keep your message in front of mind of your clients after you leave the room.- Avoiding the common traps seen in most presentation slides to create compelling visuals. Robert Mattson spent 30+ years working days in high tech marketing while spending nights and weekends acting, singing, directing, and writing over 50 plays. He learned that storytelling was the key to communicating whether he was on a stage or in a conference room. In the last decade he's shared these storytelling techniques with thousands of sales, pre-sales, executives, and marketing professionals around the world.