Independently Published

The Quiet Luxury Playbook. Selling Status to People Who Stopped Showing It

Name: The Quiet Luxury Playbook. Selling Status to People Who Stopped Showing It
Brand: Independently Published
SKU: 4a48e7ffcbb521e3ea473093460a1383

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Beschrijving

Bol The logo is dead. Status is not.Bottega Veneta deletes its social media and grows. Hermès overtakes the entire LVMH empire by market cap. Gucci hires a "quiet" designer and loses billions. Quiet luxury is not a beige aesthetic. It is a working system for selling status, and this book takes it apart down to the screws.A political consultant dissects the quiet code with the tools of his own trade: the three carriers of status, the four pillars of a quiet brand, the difference between Old Money and New Rich codes, and the six classic crashes of imitators. Separate chapters show how to apply the code at accessible price points and how to reposition an existing brand, stage by stage, with the cost of every step.A short book with no filler. For marketers, business owners, and anyone curious why the most expensive things stay silent.

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Beschrijving (1)

The logo is dead. Status is not.Bottega Veneta deletes its social media and grows. Hermès overtakes the entire LVMH empire by market cap. Gucci hires a "quiet" designer and loses billions. Quiet luxury is not a beige aesthetic. It is a working system for selling status, and this book takes it apart down to the screws.A political consultant dissects the quiet code with the tools of his own trade: the three carriers of status, the four pillars of a quiet brand, the difference between Old Money and New Rich codes, and the six classic crashes of imitators. Separate chapters show how to apply the code at accessible price points and how to reposition an existing brand, stage by stage, with the cost of every step.A short book with no filler. For marketers, business owners, and anyone curious why the most expensive things stay silent.

Lees meer