The Path of Least Resistance

Robert Fritz is without doubt one of the most original thinkers today on the creative process in business, the arts, science, and hfe in general. His work has deeply impacted my life and the lives of many of my colleagues. The Poth Of Least Resistance presents the essence of Robert Fritz's teaching: at the starting point in developing personal mastery ìs understanding the creative process and your commitment to its practice.’ In this classic bestseller, Fritz argues for the power of the individual to choose to become the predominant creative force in his or her hfe. It is an oasis for anyone tired of the inadequvacies of self-help, but who longs to create a life of satisfaction and purpose. The Path of Least Resistance uses Robert Fritz's work on the creative process which hos led to the development of his Technologies for Creabng®* approach. This book will teach you how to tap into your own creative ability using skills which can be easily acquired through adopting simple principles. The ability to create is often viewed as something only bestowed on musicians, painters or novelists. However the same skills used by ‘artists’ to produce their masterpieces can be used to create anything from a computer program to a functional kitchen, or even good health. Moreover, Fritz argues convincingly that this ability should not be seen as an innate gift, but a skill that can be learned, practised and mastered. Robert Fritz is developer of the Technologies for Creating® approach and founder of TFC Inc. Using this approach, he has run seminars training over fifty thousand people throughout the world in the creative process. Along with Peter Senge (The Fifth Discipline) and Charlie Kiefer, he is a founding partner of Innovation Associates, an American management company, and is also founder of The Robert Fritz Consulting Group. He is author of Creating and a new book Corporate Tides both published by Butterworth-Heinemann.

Pages: 285, Paperback, Butterworth-Heinemann Ltd