The Nonprofit Marketing Guide

Get tested on concrete strategies for growing your nonprofit with online and offline marketing techniques Nonprofit communications professionals must navigate a bewildering arrangement of marketing options and miles-long to-do lists in order to do their jobs. They frequently operate while understaffed and underfunded. In the newly revised Second Edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide, LLC, Kivi Leroux Miller, walks you through the steps of creating an offline and online marketing program that starts where your organization is now and scales with you as you grow. You’ll discover the best of today’s nonprofit marketing theory and research boiled down into practical and cost-effective strategies you can implement immediately. You’ll also find concrete tips on how to produce nearly two dozen specific marketing publications and additional resources on the companion website. Finally, you’ll benefit from the author’s extensive survey data gleaned from over 650 nonprofits on topics including communications goals, strategies, objectives, and tactics. Perfect for nonprofit founders, marketing and communications professionals, and board members, The Nonprofit Marketing Guide will also earn a place in the libraries of nonprofit stakeholders and professionals with an interest in growing their organization and donation base with tried-and-tested marketing techniques. Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.

Pages: 272, Edition: 2 stuks, Paperback, Wiley