Bol Partner

The New Marketing Era

Name: The New Marketing Era
SKU: e77d82ae68afc6cc7f94a6a471e0287a
Price: 25.24 EUR
Availability: InStock

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Bol Partner Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young, one of the world's leading consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.

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gebruikt € 25,24 Gratis verzending

Beschrijving (1)

Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young, one of the world's leading consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.

Lees meer