The Insumer Revolution: Ownership You Can Prove- Your Equity in Pocket

Loyalty points expire. Ownership compounds. Second Edition, Revised and Updated. Now with the new chapter "The Recognition Layer, Built." For readers of The Membership Economy who are ready for the next step: members who own a piece. Your Equity in Your Pocket is the illustrated implementation guide to the insumer model: the practical mechanics of turning customers into shareholders through compliant tokenized equity. Where The Insumer Model makes the case, this book shows what the experience feels like, scenario by scenario, from the coffee counter to the boardroom. And this edition breaks the fourth wall. The member-recognition experience these scenarios imagine, walk in, be recognized, pay the member price, stopped being hypothetical between editions: the author's companies built it, and the new chapter walks through exactly how it works and what it costs. Douglas Borthwick spent thirty years on Wall Street at Morgan Stanley, Merrill Lynch, and Standard Chartered, then helped take the world's first SEC-registered security token IPO through 950 days of regulatory review, closing in April 2021 with $83.6 million from more than 7,300 investors across 74 countries. Here he turns that experience into scenarios a leadership team can put to work, illustrated throughout so the concepts stay concrete. Every scenario in this book is a clearly labeled illustration. The technology behind them is real, and now, so is the recognition layer. Book 2 of the Insumer series. Book 1, The Insumer Model (Second Edition), introduces the concept and the machinery.