The Growing Business Intelligence

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Studies how application of AI in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness. Looks at how technologies like AI have transformed these fields, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, etc. In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies.

Amazon

Pages: 352, Edition: 1, Hardcover, Apple Academic Press