the Goddess in Mirror

In The Goddess in the Mirror, Tulasi Srinivas offers a pathbreaking ethnography of contemporary Indian beauty parlors in Bangalore. Exploring the gendered world of beauty in the intimate spaces of the salon, whose popularity has exploded amid an urban tech revolution, Srinivas invites us to consider what beauty is and what it does. Visiting diverse salons that cater to various classes, castes, and queer sexualities, she tracks the relationships between clients and workers, revealing the beauty industry’s painful political, religious, and economic stakes. Embodiment, religion, and narrative intersect as clients and beauticians tell well-known stories of beautiful Hindu goddesses, heroines, queens, and apsaras, thereby weaving their own ethical subjectivities every day. Following the goddess’ allure, radiance, woundedness, fluidity, and fertility, Srinivas situates ideas of beauty within a larger moral and political context where beauty is both a fleeting pursuit and a rich resource for navigating a patriarchal present.