The Experience Economy

Drawing from the intersection of economics and psychology, this volume explores how human needs evolve through experience and how those experiences form a powerful cycle shaping the modern economy. As consumers shift focus from basic survival to quality of life, " experience" has become a central factor in value creation and decision-making. Author Sun Yingxue introduces a clear analytical framework for quantifying utility based on experience. Beyond theoretical models, the book offers practical insights from the telecommunications industry, detailing how smartphone app value is evaluated under experience-driven logic. It further addresses broader issues including emotional AI, corporate transformation, and the integration of virtual and real-world interactions, arguing for a new economics that incorporates the emotional and cognitive dimensions of human life.