The Cost of Persuasion: What Will Replace Power and Greed for a Better Future?

50 years of experience in public relations, marketing, strategic communications and reputation management Salim Kadıbeşegil explores how our future was mortgaged and the heavy toll we are paying today. He is in search of whether humanity will have an alternative way of persuading ourselves for a better future that would replace power and greed. "This book is built upon 'the price of being persuaded into something'... Since evolving into an agricultural society ten thousand years ago, humanity has constantly found itself being persuaded 'something!' We now find ourselves calculating the costs we are paying through the consumer culture encoded into our minds at the beginning of the 1900s; the price paid by polluted societies and the dirty politics caused by 'dirty business'-where fundamental values like ethics, morality, and virtue that should be in our DNA are converted into the American green dollar; and what price and what prices we will pay in a world dominated by Artificial Intelligence and the Palantir Manifesto, just when we thought our quality of life would increase with advancing technology! We will examine the imagery at these successive stops and probe whether an alternative 'last exit' exists."