the Closer: Winning in Game of Sales

Sales is not about pressure. It's about preparation. It's about standards. >In The Closer: Winning in the Game of Sales, Lisa Laird breaks down what most sales professionals were never taught: how to control the conversation, set the standard, and build long-term business relationships that produce consistent results. From mastering cold calls and getting past gatekeepers, to handling "I'm not interested," to building a powerful referral network - this book gives you real scripts, real strategies, and real mindset shifts that turn effort into appointments and appointments into revenue. You'll learn: - How to "GET" to the point in 30 seconds- Why timing can make or break your cold calls- How to respond when someone says "Just send me an email"- The networking code that protects your reputation- Why relationships are often the better sale- And how to stop chasing business - and start earning it >If you're ready to stop hoping for sales and start controlling the outcome, it's time to become the closer in the game of sales.