The Behavioral Factors of Consumer's That Determine E Banking Adoption
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Beschrijving
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At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior,subjective norms, perceived risk, perceived trust, facilitating condition,behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.
Beschrijving
(2)
At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior,subjective norms, perceived risk, perceived trust, facilitating condition,behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.
AmazonPages: 376, Paperback, LAP Lambert Academic Publishing
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