The Art of Investing: Principles That Do Not Change

This book presents a disciplined framework for making better investment decisions in an uncertain world. Rather than relying on predictions, market timing, or short-lived trends, the book focuses on the enduring principles that shape long-term investment success.From compounding, capital preservation, diversification, and risk management to valuation, margin of safety, asset allocation, cost control, and investor behavior, Dr. Zaid Dannoun explains how these principles work together to build resilient portfolios and more consistent decision-making.Combining financial theory with practical judgement, the book also examines market cycles, inflation, interest rates, active and passive investing, position sizing, rebalancing, and the importance of a repeatable investment process.Written for serious beginners, experienced investors, professionals, and students of finance, The Art of Investing offers a principles-first approach to navigating changing markets without losing sight of what truly matters: discipline, value, risk, and time.