The Advice Dilemma: business insight for your

Post more. Post less. Niche down. Broaden out. Raise your prices. Stay affordable. Be on TikTok. Get off social media. Hustle harder. Slow down.There is no shortage of business advice for makers and crafters. The problem is that none of it tells you which of it belongs to your business.That is the advice dilemma. This book seeks to resolve it by giving you a method for stepping back from your business, finding the blindspots that have been keeping it stuck, and working out which advice actually applies to your situation.Forty case studies bring the method to life. Real makers, real situations, real patterns - and real solutions to implement.If you have ever felt like the barrier must be your product, this book is for you.If you have ever changed direction, started again, tried a different craft in the hope that this one would finally work, this book is for you.If you have ever posted on socials and taken the no likes or comments personally, this book is for you.If you are working harder than you have ever worked and still not making the money you need from your business, this book is for you.Barbara Lello trained in organisational development and spent years working at a strategic level inside a large complex organisation - looking at what was working, what was not, and what the business needed next. She later built her own maker business, with over six thousand sales on Etsy.She realised the diagnostic thinking she had applied to large organisations worked just as well for small ones.She now helps makers and small business owners see what their businesses have been hiding in plain sight - so they know exactly where to put their energy next.barbaralello.com

Pages: 109, Paperback, Barbara Lello